Pick Me Up

branding, illustration, authorship, book design, product design

Pick Me Up is a children’s toy and book brand with the goal of teaching children about their emotions and providing them with a positive outlook. It does so by creating characters that represent negative emotions. The characters are sold as plush dolls, and are also each featured in their own children’s books. In order to showcase the brand, I developed three characters based on common emotions that children experience and made them into plush dolls. I then wrote and illustrated a children’s book featuring the character that represents sadness. The book starts off with a very simple, blue color palette and gradually gets brighter as the character learns to have a more positive outlook on life.

Art Direction: Paul Kepple

Photography by Austen Hart