The complete marketing process

illustration, typography, layout, interactive design

An interactive except of the book Music Marketing For The DIY Musician by Bobby Borg. This digital publication takes you through the 10 steps of his complete marketing process. For the cover, I wanted to communicate the idea of a one-man-band, someone who is tasked with handling both the pressure of being a musician and marketing themselves all at once. I then used elements from the cover to create illustrations for the 10 steps. Each step presents itself with a animated title page, and then the device is rotated to reveal the content.

Art Direction: Keith Somers, Marie Thresher, Scott Laserow